Keith Ecker has spent his entire professional career working with the legal media. He combines a unique blend of business savvy, expert copywriting skills and extensive media knowledge to strategize, develop and distribute results-driven content and pitches for law firms, legal technology vendors and professional service providers. Keith relies on his keen journalistic instincts to forge close relationships with media outlets and devise strategies that can break through the pervasive noise of the saturated information marketplace. His business acumen and in-depth knowledge of market positioning have helped him become a trusted advisor to his clients.
As an expert copywriter and researcher, Keith specializes in developing high-level marketing collateral, editorial copy and media campaigns that serve as the foundation of a robust Legal Brand Journalism™ initiative. His past deliverables include: bios, Web copy, print ads, brochure copy, sales sheets, white papers, bylined articles, custom publications, blogs and social media messaging. He is also one of the foremost journalistic experts in the country on e-discovery and legal technology, possessing a deep familiarity with industry trends, the Sedona Principles, EDRM, early case assessment, e-discovery in the cloud, proactive e-discovery and the vendor-client relationship. This is why he is frequently sought after by some of the industry’s largest legal technology vendors and consultancies, including Guidance Software, FTI Consulting, CT Wolters Kluwer, kCura, Daegis and Exterro.
Based in Chicago, Keith previously worked as an independent marketer, media relations specialist and consultant, and served as a reporter for the LexisNexis-owned Lawyers.com and the Huffington Post. Before that, he was the technology editor and online editor for the national legal trade publication InsideCounsel.
Keith holds a bachelor’s in journalism from the University of Missouri-Columbia with a minor in psychology.
Throughout his career, Keith has lived a double life. In addition to his work as a marketer and publicist, he has deeply immersed himself in the arts, honing his talents as a masterful creative writer, storyteller and performer. While first putting his journalism degree to use out of college, he entered the world of comedy through Chicago’s renowned Second City Training Center. He later conceived and co-created Essay Fiesta, a monthly essayist showcase that has become a staple of Chicago’s booming storytelling scene, and promoted the show craftily to ensure it became a standing-room-only event. Today, he produces the Guts & Glory storytelling showcase and is a regular presence within the Chicago performance scene.
Keith uses his unparalleled narrative skills to position Jaffe PR’s clients through meaningful storytelling, using his social media and Legal Brand Journalism™ expertise to shape innovative communications strategies. Born and raised just outside Dallas, Keith has finally acclimated to tundra-like temperatures after nearly a decade in the Windy City. He dotes shamelessly over Lucky, a Chihuahua-dachshund mix and the apple of his eye.