Professionally speaking
Plan, implement, achieve and partner best describe Vivian’s MO with law firm clients across the country who turn to her for her smart senior-level insights and in-depth knowledge of business and industry media on behalf of the legal industry. Vivian knows how to develop law firm public reputation strategies that reinforce the firm’s upward path along its reputation curve. Her strategic counsel and perceptive understanding of what makes a story news is valuable to her clients, who see the results of their public reputation efforts in classic and 2.0 media outlets across numerous practice areas. She’s been doing this for more than 16 years at Jaffe PR, and she delivers results.
Vivian is also helping to lead our agency into tomorrow. Her grasp on our history enables her to shape our future wisely, and the benefits extend directly to the clients we serve. Her thoughtful leadership percolates throughout our entire organization, spurring our professionals to identify results-driven tactics for our clients. Given her impressive record with law firm media relations strategies, crisis counseling and social media recommendations, her well of experience is an invaluable resource for our staff, and for managing our client relationships.
Vivian provides perceptive PR counsel on litigation PR and crisis matters, gets clients’ bylined articles published in relevant trade publications, secures attorneys as speakers at the right industry events and conferences, helps firms make sense of the oft-dreaded lawyer rankings and lists, and advises on the use of 2.0 media such as social networks and blogs on law firm business development. Vivian gets praise from her clients for being able to translate complex legal issues so that a reporter quickly understands the news potential.
Vivian takes pride in developing long-term relationships with her clients, many of whom she has worked with for a minimum of five to ten years. While some programs rely on immediate results, others depend on long-range planning and recognizing the value of working with someone who fully knows and understands the firm’s culture, philosophies, management style, practices and public reputation in order to manage effective law firm media relations strategies. It’s about finding new opportunities, developing sharp and current strategies, and acting as an integral senior member of a firm’s marketing department.
Before joining Jaffe PR in 1998, Vivian was a public relations consultant who managed spokesperson media tours, arranged press briefings with CEOs and leading industry executives, wrote and designed brochures and newsletters, produced videos, and conducted grassroots research and one-on-one surveys. Earlier in her career, she worked at Ketchum in Washington, D.C., where she worked on award-winning communications programs for Fortune 100 companies, including Dow Chemical and Bristol-Myers Squibb.
Vivian is a frequent speaker to legal marketers, and a published author on a range of legal marketing topics. She earned her bachelor’s degree in journalism from the University of Maryland, specializing in public relations and advertising. Vivian is based in Florida.
Personally speaking
One of the secrets to Vivian’s success is that she has never lost sight of the human element of reputation management. By sincerely caring about each of her professional relationships –whether clients or staff, she’s been able to nurture long-term bonds that produce mutual benefits.
Her big heart and love of hard work keep Vivian busy outside the office, too. Besides doting over her tight-knit family, Vivian has served the needs of foster children and led a support group for Crohn’s disease and ulcerative colitis patients and their families. When offline, Vivian enjoys traveling with her family, mastering culinary treats, and appreciating the seaside lifestyle.