Citrin Cooperman Senior Marketing Manager Shannon Mayforth to Serve as Social Media Panelist at Pennsylvania Bar Institute’s Women in the Profession Summit

PHILADELPHIA (May 27, 2010) - Citrin Cooperman & Company, LLP Senior Marketing Manager Shannon Mayforth will serve as a social media panelist at the Pennsylvania Bar Institute’s 3rd Annual Women in the Profession Summit, “21st Century Issues for the 21st Century Woman Lawyer,” to be held at the Wanamaker Building in Philadelphia on June 16, 2010, from 12:00 p.m. to 5:00 p.m. Mayforth, who possesses nearly 10 years of marketing, communications and business development experience, will lend her expertise from the accounting and tax industries perspectives to the panel discussion, “Women Lawyers & Social Media – Ethics, Privacy, and Social Media.” Moderated by Gina F. Rubel, Esq. of the Philadelphia-area Public Relations and Marketing firm Furia Rubel Communications, the discussion will address the use of social media as a law firm and attorney marketing tool, with a focus on related ethical and legal concerns.

Citrin Cooperman is a mid-size regional accounting, tax and business consulting firm with offices in Philadelphia, New York, New Jersey and Connecticut. Mayforth, who is resident in the firm’s New York office, is a past speaker at the Legal Marketing Association’s national conference and has participated in numerous marketing-related roundtables. She has also appeared in several business and trade publications covering marketing and business development matters.

“Social media is a powerful and economical marketing tool,” said Mayforth. “However, one must proceed with caution when harnessing its power to market professional services, as many pitfalls and challenges exist, often with dire consequences. I look forward to participating in this panel discussion.”

Mayforth has worked within the marketing departments of national and regional CPA firms in the mid-Atlantic and New York metropolitan areas. She specializes in working closely with partners and staff to build effective marketing cultures, implement incentive programs and drive new business growth through individual marketing plans. She is a member of the Association for Accounting Marketing, the Legal Marketing Association and the PM Forum. Mayforth is a graduate of the College of Notre Dame of Maryland and is currently pursuing an MBA in marketing at Bernard Baruch College.

About Citrin Cooperman & Company, LLP – Citrin Cooperman was co-founded in 1979 by Philadelphia native, Joel Cooperman and his colleague Niles Citrin, both fledgling accountants and entrepreneurs at the time. Today, the top 31 mid-size firm provides full-service accounting, tax and consulting solutions to businesses of all sizes. Citrin Cooperman specializes in helping entrepreneurs reach their business goals and prides itself on providing individualized attention, high quality services and proactive solutions at competitive rates. The firm has grown from an $18 million firm in 2000 to a more than an $82 million practice in 2009 and has been able to recruit and retain top talent. Recently ranked among the best places to work by Accounting Today, a leading industry magazine, Citrin Cooperman has offices in Philadelphia, New Jersey, New York and Connecticut. For more information, go to www.citrincooperman.com.